How to read your website's analytics

Switch to Dashboard in the top bar and open Analytics. The head shows Live visitors with a green dot - the people on the site in the last five minutes - and the two tabs: Traffic overview (Total visits, Unique visitors, Visit duration) and Sales overview (Leads, Bookings, Orders). Refresh re-reads; the numbers are at most a minute old.

The date picker defaults to Last 7 days; Today, Last 30 days, Last 90 days and a custom range are one click away. Every tile carries a chip against the previous period of the same length - green up, red down; a range whose previous period had nothing to compare against shows no chip. Up to 92 days are read at once on the Pro plan and above; the Individual plan reads up to 30 days.

Four filters sit next to the picker: page, country, device and referrer, each listing the values the site has seen. A page filter narrows the visits tile, the chart and the Page traffic card to that page. A country, device or referrer filter narrows its own card while the tiles keep the site totals. The filters are on the Pro plan and above; the Individual plan reads the Traffic overview without them.

Visits per hour for a range of up to two days (Today shows the hours so far), per day beyond that, in your organization's time zone. Hover a point for the exact count - "Sep 9, 08:00 PM - 6 visits". The Sales overview draws leads and bookings per day.

A tracked click starts in the editor, not on this page: open the page in Edit mode, click the button or link, choose Track clicks, type a name (2 to 40 lowercase letters, numbers or underscores, like book_now) and, if you want, where it should go, then Publish. Press Add event on this card for the same instructions with one button that opens the page in Edit mode - nobody adds an attribute or pastes code. From the moment you publish, every click on it is counted here by name; before you track anything the card reads "No tracked clicks yet. Mark a button in Edit mode and publish." Custom events and the Events card are on the Pro plan and above; the click itself is still counted on the Individual plan and appears once you upgrade.