How Genaya AI plans campaigns with industry and law knowledge
Say "how should I plan my spring campaign", "what open rate should I expect" or "is this text campaign ready to send", and Genaya AI looks three things up before it answers: the playbook for your industry, your organization's own campaign results, and the state of what a campaign needs (consent, the sender, the texting registration, the send window). Nothing is sent by the answer; it plans, and you create and send the campaign as before.
The numbers: a typical range, never a promise
Each benchmark is a range that businesses in your industry typically see, drawn from published industry reports, with your own number as a dot on the band when you have sent campaigns before. "Good" means your number sits above the range, "Typical" inside it, "Low" under it. A range is a reference for planning. It is not a promise about your list, your offer or your timing.
| What the card shows | Where it comes from |
|---|---|
| Open, click, reply, unsubscribe and bounce rates | The industry playbook, with your own campaign results beside them |
| Best time | The days and hours that tend to work for your industry, in your contacts' local time |
| Season | The months that peak and the months that go quiet for businesses like yours |
| Cadence | How often to write before people tune out |
| Checks | The state of consent, quiet hours, the postal address, the unsubscribe link, the sending domain, the texting registration and where the list came from |
The law, in plain words
Text messages: the TCPA asks for the recipient's prior express written consent before a marketing text, honors STOP at once, and keeps marketing texts to 8 AM to 9 PM in the recipient's local time. Some states set tighter hours and a cap on texts per day (Florida, Oklahoma, Washington and Maryland among them), and carriers require business texting registration (10DLC or toll-free verification) before a campaign can go out.
Email: CAN-SPAM asks for an honest subject line and sender, your postal address in every marketing email, a working unsubscribe that is honored within ten business days, and no harvested or bought lists. Content rules from the carriers and the mailbox providers add to that: no misleading claims, no shortened links from public shorteners in texts, and a clear way to opt out.
What Genaya applies by itself, and what is yours
Who can ask
Members who can open Campaigns. The checks read the pages they stand for with the same permissions, so a member who cannot see the sending domains sees that check as "Not checked".
Frequently asked
Still stuck?
Our team typically replies within one business day.