How to use one email template for many emails

A series of emails usually shares one look: the same logo, colors and footer, with a different picture, headline, text and button in each. Instead of copying the template for every email, keep one template and mark the parts that change.

1. 1
   Build the layout once

   Open Marketing > Templates, create an email template and design it: logo, a cover picture, a headline, your text, a button and your footer.

2. 2
   Turn on Dynamic content where it changes

   Click a part that changes, such as the cover picture. At the top of its settings, turn on Dynamic content and give it a short name, like Cover image. The part shows its name on the canvas. Do the same for the headline, the text and the button, then press Save.

3. 3
   Fill each email in the flow

   In Marketing > Flows, open an email step and pick the template. Under it, Dynamic content lists the parts you marked. Type this email's headline, text, button words and link, and choose its picture. The preview below shows the email as it will go out.

4. 4
   Change the layout for every email

   Edit the template's logo, colors or footer and press Save. Every email step that uses it sends the new look with its own content.