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How waits and conditional splits work
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| Wait kind | What it does | Limit |
|---|---|---|
| For a time | Holds the person for minutes, hours or days | Up to 180 days |
| Until a time of day | Holds until a chosen time on the weekdays you pick, in your organization's time zone | Weekdays you choose |
| Until a condition is true | Holds until something becomes true, like the invoice being paid | A limit of up to 60 days |
With Until a condition is true the person moves on the moment it is true, or when the limit passes, whichever comes first.
Conditional split
A conditional split has a Yes path and a No path. You choose the conditions. They can look at:
- Facts about the contact, such as a contact property or a client tag
- Engagement in this flow: opened the last email, clicked the last email, replied to a text
- Whether the contact is on an audience
- The record that started the flow, such as the invoice or the appointment
lightbulbThe record is read fresh at the moment the person reaches the split, not when they entered. A person who paid last night will not get today's reminder.
A/B test
An A/B test splits people at random using the percent you set, for example 50 and 50, so you can compare two versions of a message. Look at each message in the Analytics tab to see which one did better.
Editing a live flow
Changes apply to whatever people have left to do. If you delete the step someone is waiting on, that person leaves the flow. Pausing a flow keeps everyone where they are, and they continue after the same step when it goes live again.
Frequently asked
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