How Safe mode and Scale mode protect your email sending
What pushes emails into spam is not how many you send. It is bad addresses (bounces) and people marking your email as spam. So Genaya does not make you start small. It watches the results and brakes only when something looks wrong.
How much you can send
- Your first sending day: up to 10,000 marketing emails (campaigns and flows together).
- Scale mode, from the next day: no daily limit, as long as your last 7 days stay clean. It turns on by itself.
- Safety brake: if more than 2% of your emails bounced or more than 0.1% were marked as spam in the last 7 days (once 200 went out), you are back on 10,000 a day until it is clean again.
- The shared Genaya address: emails sent from campaigns@marketing.genaya.com take up to 2,000 a day, because every customer shares it. Connect your own domain to send more. Gmail also asks for your own domain above 5,000 emails a day.
- After 60 quiet days without sending, your next sending day counts as a first day again.
A send bigger than today's limit
Nothing is refused. If you send to 100,000 people on your first day, 10,000 go out today and the rest go out the next morning at 9:00 in your time zone, by themselves. The campaign page shows Continues tomorrow while it waits. A flow does the same: a person whose email does not fit today gets it the next morning.
People who open go first
A big send (1,000 people or more), or one that will not fit in a day, goes first to the people who opened or clicked one of your emails in the last 90 days, then to everyone else. Nobody gets it twice.
The test wave
Every send to 1,000 people or more starts with a test wave: the first 10% (at least 100, at most 5,000), people who open most first. Genaya waits about 20 minutes for bounces to come back. If fewer than 5% bounced, the rest goes out by itself. If more did, the send is paused so your domain is not hurt.
Clean before sending
- Addresses that bounced, unsubscribed or reported spam before are always skipped (see suppression).
- Addresses with a typo in a big provider's name, like gmial.com or hotmial.com, are skipped.
- Addresses on a domain that cannot receive email are skipped.
If a send is paused
If bounces pass 5% (10 bounces or more) or spam reports jump in the middle of a send, Genaya pauses it instead of letting it hurt your domain. The campaign page says why. Remove the bad addresses from your list, then press Resume: the send goes on from where it stopped, and the bounce count starts over from there. You can also delete a paused send.
Frequently asked
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